E04: The Art of Discount Hunting

In this episode of QualsTalks, we explore “The Art of Discount-Hunting in the UK” through the voices of 30 shoppers and the analytical banter between Bilge Terzioğlu (VP of Insights at Twentify) and Quals.AI (the AI research companion).

Expect cheese cravings, digital strategies, and philosophical debates about whether buying something on offer is an emotional high or a tactical life win.

From spontaneous shopping habits to trust issues with online pricing, this episode dives into how UK consumers stretch their pounds—and their patience—while navigating grocery aisles and apps.