QualsTalks
Smarter Research. Deep Insights. Powered by Quals.AI. QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter. From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research. 🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people. 👉 For more reports, visit quals.ai or twentify.com Get in touch: info@twentify.com
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Episodes
Friday Apr 04, 2025
Friday Apr 04, 2025
Meal deals aren’t just a quick lunch option—they’re a cultural moment. Host Bilge Terzioğlu, Ph.D. teams up with Quals.AI to explore how Brits experience the iconic meal deal across different retailers, from the premium indulgence of M&S and Waitrose to the dependable value of Tesco, Asda, and Boots. Through real consumer voices, the conversation uncovers what makes a great combo—from crisp and drink choices to price, freshness, and nutrition—and why even the snack says something about who you are. With plenty of flavor, fun, and insight, this episode reveals what’s working, what’s wearing thin, and what meal deals need to stay relevant in a changing world.
Friday Apr 04, 2025
Friday Apr 04, 2025
What if your favorite beauty store chains were people? In this playful and insightful episode, host Bilge Terzioğlu, Ph.D. chats with Quals.AI about a unique qualitative study that asked Londoners to imagine Boots, Superdrug, John Lewis, and SpaceNK as family members and job candidates. Through clever projective techniques and real consumer voices, the episode uncovers how each brand carries its own emotional personality—from Boots’ dependable, maternal warmth to SpaceNK’s elusive luxury vibe. It’s a fresh way to understand brand perception and what truly shapes our connection to beauty retailers.
Thursday Apr 03, 2025
Thursday Apr 03, 2025
What happens when Gen Z compares their lives, dreams, and struggles to those of their parents? Host Bilge Terzioğlu, Ph.D. and Quals.AI, Twentify’s AI-powered qualitative research companion, explore a global study featuring 90 young voices from the UK, France, and Mexico.
The conversation dives into shifting values, changing definitions of success, and the economic challenges shaping a new generation. From the fading dream of homeownership to the rise of empathy and inclusivity, this episode offers a powerful look at how today’s youth are redefining what it means to live well.